🎷 Let’s celeBrate 🪩
B Corps, this one’s for you!
March is B Corp Month (a.k.a your time to shine), and we know you want to show up with purpose—so scrambling for words at the last minute ain’t it. Let me show you what is.
Content Packages for Purpose-Driven Brands
March ~ B Corp Month Special Offer
As a seasoned copywriter who speaks fluent B Corp, I’m offering limited-edition content packages to help you leverage B Corp Month and share your impact in a way that connects, inspires, and knocks socks all the way off (unless of course you’re a footwear company, in which case, we’ll find a way to keep the socks on).
Whether it’s your first B Corp Month or your fifth, are you ready to make the most of March and beyond?
All you gotta do is…CARMEN GET IT!
Why work with me?
My Mum says I’m very nice! But I guess you need more than that…hey. In a nutshell, I get B Corps—because I work with them all year round (it’s kind of my thing). I know what makes this community special, how to craft messaging that resonates, and how to turn impact into a story people actually want to read, again and again.
And while I’ve been fortunate enough to work with many B Corps over the years, I also have the privilege of working with B Lab Australia and Aotearoa New Zealand (ze head honchos themselves!), creating long-form content and storytelling pieces for the movement. Chances are, if you’re on the mailing list or have ever logged onto the blog, you’re reading something I’ve written! Pretty cool, huh?
🎧 Listen up.
What’s different about writing for purpose-driven brands?
Here’s me on The Content Byte Podcast, hosted by Rachel Smith and Lynne Testoni, talking all things 'greenwashing' and how to create persuasive copy for purpose-led brands. Give it a listen!
How we can work together
Choose your viBe
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Choose your viBe *
Momentum Pack – ‘Next-Level Impact’
This is for the Bs who want to tell a richer story and deepen their engagement. Because B Corp Month isn’t just about saying ‘oh hey, look, we’re a B Corp’—it’s about showing how you live it and why it matters for your customers or clients. This package helps you build a strong, multi-channel campaign that amplifies your impact and reaches the right people in the right way. It will also set you up with evergreen messaging for future content and campaigns. What’s included:
✔ 90 minute strategy and key messaging workshop avec moi
✔ A long-form blog post that shares where you’re at on your B Corp journey in an engaging, accessible way
✔ 4 x LinkedIn posts and 2 x Instagram carousels highlighting your commitment to better business and bringing this year’s theme to life
✔ 2 x email campaigns (EDMs) aligned with this year’s super fun B Corp Month theme, designed to engage your audience and drive action
What you’ll walk away with:
👣 A compelling story that connects your values with your audience’s interests and aspirations
👣 Content that positions you as a leader in the B Corp movement
👣 A consistent presence across key platforms, keeping your audience engaged all year long
Perfect for:
👯 New Bs who want to get maximum bang for buck in their first B Coro Month campaign with some evergreen B Corp messaging
👯 Bs with little to no in-house comms and marketing support who need a bunch of brand-aligned ‘done for you’ content
👯 Bs whose marcomms teams are getting smashed and need specialist support to bring the campaign to life without the hand holding
Investment: $3,500 (exc. GST)
Starter Pack – ‘Certified & Snappy’
This is for Bs who want a simple but effective way to show up for B Corp Month and show their community why it matters. With this package, you’ll have everything you need to confidently share your B Corp story across key channels—without it feeling like a last-minute scramble.What’s included:
✔ 45 minute strategy and key messaging workshop avec moi
✔ 2 x long-form LinkedIn posts and 1 x Instagram carousel celebrating what it means to be a B Corp and why it matters
✔ A short, engaging ‘Why we love being a B Corp’ website blurb (perfect for your About page or ‘Impact’ hub)
✔ A CTA-packed email to your audience during the month sharing what being part of the movement is all about
What you’ll walk away with:
👣 A clear, confident message that showcases why and how your business is a force for good
👣 Easy-to-share content that keeps you visible during B Corp Month
👣 A way to engage your customers, partners, and team in the bigger movement
Perfect for:
👯 Bs with smaller marketing budgets who still want to make a splash during B Corp Month
👯 Bs with an in-house marketing and comms team, who need a little extra specialist support during the campaign
👯 Experienced Bs who want to refresh previous campaign messaging, without breaking the bank
Investment: $2,000 (exc. GST)
Take a bite
10 times B Corps stole the show at SXSW Sydney 2024
Descending on Gadigal Country for this week-long extravaganza, it’s safe to say that B Corps didn’t just show up at SXSW Sydney 2024—they took over.
What does it look like to go beyond business as usual?
If the B Corp movement had a middle name it would be ‘innovation’. Let these six B Corps show you how they’re shaking things up in their industry.
Why it’s time for the finance industry to press play on Plan B
Ethical brokerage, Pure Finance, is now an officially Certified B Corporation. Here’s why the news couldn’t have come at a more critical time.