Strategic and heart-filled copy and campaigns that knock socks off
Our Services and Packages
We offer a bespoke range of project-based and retainer strategic communications services for businesses doing good. All you need to do is CARMEN GET IT!®
01 — The ‘Regular’ ~ a monthly Content Creation Package
Need help to create some hassle-free and action-packed content for your business every month? We get it - content is queen!
In this monthly or quarterly retainer package, we craft regular content that drives traffic to your website, gives oodles of value to your community and helps share your unique perspective with the world.
Choose from:
Blog articles rich with original, SEO-friendly content
Case studies or customer profiles
EDMs direct to your list
Captions for social media to get the word out there
Press Releases to help you pitch to media
Pairs well with the #3 Strategy package so your new content reaches the right people!
“It’s such a pleasure to work with Carmen, not only because she’s a great writer, but also because she has such a positive approach to her work. Her writing is engaging, persuasive and centres on getting people to take action, and she is a consummate professional. ”
02 - The ‘Brandy’ ~ Narrative + Storytelling Package
Every time someone asks you what you do - rather than fumbling through, you have the opportunity to tell a story.
We can help you craft an engaging narrative to describe yourself and the work you do so that you feel more confident, create stronger connections and attract the right opportunities.
You get:
Help to uncover your story and define what makes you, you
Support to structure and shape a narrative that articulates who you are, what you do, why you do it, and who you do it for
A brand spanking new brand narrative to weave through your business
Optional extras: Short, medium and long-form bios that showcase your expertise, so you can finally update LinkedIn, your website and answer the dreaded ‘what do you do?’ with ease
Access to our ‘Five Tips and Truths of Brand Narrative’ PDF valued at $89.95
Pairs well with a Website Copy Polish to make sure your new narrative blends well with the rest of your website copy!
“Typically I freeze when someone asks me ‘what do you do?’ Carmen was brilliant in helping me uncover my story and creating a rapid-fire response that I could say confidently over and over. This woman is fabulous! - Alice Howard-Vyse, Humanise This”
03 - The ‘Ultimate’ ~ all-in-one Strategy
Let’s face it: content without strategy is just words on a page. We specialise in strategies that are actionable, useful and live - meaning they don’t just gather dust and you will literally use it every day.
Let us be your ultimate wing woman with an all-in-one brand + marketing + communications + content strategy.
Goes well with our Campaign Doula Package if you’ve got something specific you want to launch!
You get:
A workshop to unpack your goals, what’s holding you back, who your key audiences are, a plan to reach them, and what to say when you do
A bespoke strategy that covers everything you need, including a bonus one page ‘cheat sheet’ that can get the rest of your team up to speed in 10 minutes or can be tailored to their individual roles
A six month implementation plan or content calendar so you can press play straight away
Access to our ‘You’re the Voice, Try and Understand It ~ Guide to Brand Voice, Tone and Style’ valued at $129.95
“I was creating content, but honestly I wasn’t sure if it was reaching the right people, or even who those people were - let alone what they wanted to hear from me. Having Carmen’s help to put together a Content Strategy made such a difference in helping me decide what to post, how to grow my community in a more strategic way, and generated a heap of quality leads for my business. - Lauren Shuttleworth, Words With Heart”
04 - The ‘Copy Polisher’
Copy that connects and converts is worth the investment. You need someone with an eye for detail but a knack for the big picture who can quickly grasp who you are and what you’re about so they can give your copy an expert ‘szuzh’ - we get it, and we got it.
Whether you can no longer see your reflection in your copy, it needs someone to dust out the cobwebs (and typos), or it just needs a good polish before you publish - let us work our magic and help your copy shine.
You get:
Carmen for an hour, a half-day or a full day polishing up your copy with your goals and target audiences in mind
Peace of mind that an ‘expert’ has cast their eye over your copy
Suggestions to make it easier for Google (and your community) to find you
Tips on how to bring your personality through your copy more
“This gal is my go-to editor. She is an absolute queen! Could not recommend her highly enough; an absolute pleasure to work with. - Jess Ivers, Plant Powered Yoga”
05 - The ‘Campaign Doula’
After years in women’s health - we have a deep respect for the role of the doula, and we are here to bring forth your campaign ‘baby’.
Together we can create a marketing, fundraising or advocacy campaign that will help you cut through, engage your community, and make the world more awesome.
You get:
Refined concept with campaign goals and objectives
to help you define and measure success
Key messages, narrative framing, and a compelling hook and call to action (CTA)
Support to identify your target audiences and tips on how to best engage them
A campaign implementation plan
Copy for your campaign landing page, or a script for your campaign video
The ‘campaign on a page’ so you can remember what you’re doing, quickly anytime
“Carmen knows what she’s doing when it comes to crafting an impactful campaign. Our niche is a little quirky so leveraging her professional insights into our audience was a massive plus. From the setup to the execution, she’s such a joy to work with and provides maximum ROE (Return On Earrings) every time! - Pete Dowson, Digital Storytellers”
Not sure what you need or want a little bit of everything?
We get it - so many choices! If you don’t know what you need (yet) or think that you might need a little bit of everything, let us create a bespoke package just.for.you.
Maybe a sales page for a new product? An opinion piece to pitch to media? A marketing brochure that outlines your services?