Strategic and heart-filled copy and campaigns that knock socks off
Our Services and Packages
We offer a bespoke range of project-based and retainer packages for people with purpose. All you gotta do is…CARMEN GET IT!®
01 — The ‘Regular’ ~ strategic monthly content support
Need help to create some hassle-free and action-packed content for your business every month? We get it - content is queen!
With a monthly retainer package, we craft regular content that drives traffic to your website, gives oodles of value to your community and helps share your unique perspective with the world.
Choose from:
Long-form blog articles rich with original, SEO-friendly content
Case studies or customer profiles
EDMs and newsletters for your community
Captions for social media to get the word out there
Press Releases to help you pitch to media
Landing pages and sales pages for your latest offer
Email nurture sequences and lead magnets
Note: To ensure we can continue providing a premium service, we only take on a small number of retainer clients at a time. Find out if we’ve got space!
“It’s such a pleasure to work with Carmen, not only because she’s a great writer, but also because she has such a positive approach to her work. Her writing is engaging, persuasive and centres on getting people to take action, and she is a consummate professional. ”
02 - The ‘Brandy’ ~ narrative and storytelling strategy
Know who you are, and do it on purpose. We are in the business of amplifying brands doing good, and making it easier for you to share your work with the world with confidence and conviction. Let’s do the work of uncovering your story and defining what makes you, you-because you can’t reach your ‘people’ or build a thriving business without it.
You get:
Brand DNA with articulated vision, mission, purpose, and values in action
Support to shape a narrative that articulates who you are, what you do, why you do it, and who you do it for
Clarity on your ideal target audiences and customer avatars
Key messaging hierarchy and support to shape your tone of voice
Short, medium and long-form bios that showcase your expertise, so you can finally update LinkedIn, your website About page, and answer the dreaded ‘what do you do?’ with ease at that next networking event
Note: our Brand DNA offer is a strategic deep dive and is usually completed over a period of 4-6 weeks.
“Typically I freeze when someone asks me ‘what do you do?’ Carmen was brilliant in helping me uncover my story and creating a rapid-fire response that I could say confidently over and over. This woman is fabulous! - Alice Howard-Vyse, Humanise This”
03 - The Rockin’ Polisher ~ copyediting and proofing
Copy that connects and converts is worth the investment. You need someone with an eye for detail but a knack for the big picture who can quickly grasp who you are and what you’re about so they can give your copy an expert ‘zhuzh’ - we get it, and we got it.
Whether you can no longer see your reflection in your copy, it needs someone to dust out the cobwebs (and typos), or it just needs a good polish before you publish - let us work our magic and help your copy shine.
What’s in store:
Polishing up your copy with your goals and target audiences in mind
AI is great but this gives you peace of mind that a human has cast their eye over your copy (and pop culture references!)
Suggestions to make it easier for Google, and your people, to find you
Tips on how to bring your personality through your copy more
Note: This is the only way to work with Carmen by the hour, or by the day. All of our other offers are project-based and asynchronous.
“This gal is my go-to editor. She is an absolute queen! Could not recommend her highly enough; an absolute pleasure to work with. - Jess Ivers, Plant Powered Yoga”
04 - The ‘Chaperone’ ~ campaign strategy and support
Want to create a marketing, fundraising or advocacy campaign that will help you cut through, engage your community, and make the world more awesome? We love to see it. Let’s come up with a bespoke campaign support package that makes your life easier and gets results.
On offer:
Refined concept with campaign goals and objectives clearly articulated so you can more effectively define and measure success
Key messages, a compelling hook, and call/s to action (CTA)
Support to identify your target audiences and tactics to engage them
A campaign implementation plan and coordination support
Copy for your campaign landing page, fundraising page, or a script for your campaign video
The ‘campaign on a page’ so you can remember what the eff you’re doing, and in what order
Content to bring your campaign to life, from Take Action Toolkits to email sequences
“Carmen knows what she’s doing when it comes to crafting an impactful campaign. Our niche is a little quirky so leveraging her professional insights into our audience was a massive plus. From the setup to the execution, she’s such a joy to work with and provides maximum ROE (Return On Earrings) every time! - Pete Dowson, Digital Storytellers”
Not sure what you need or want a little bit of everything?
We get it - so many choices! If you don’t know what you need (yet) or think that you might need a little bit of everything, let us create a bespoke package just.for.you.
Maybe a sales page for a new product? An opinion piece to pitch to media? A marketing brochure that outlines your services?